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Permanent text links, also known as backlinks, are important for Google ranking due to several reasons:

1. **Authority and Trust**: Backlinks serve as an indicator of a website's authority and trustworthiness in the eyes of search engines like Google. Websites with a higher number of quality backlinks tend to rank better as they are seen as more trustworthy sources of information.

2. **Relevancy**: Google algorithm considers the context in which backlinks are placed, as well as the relevance of the linking site to the linked site. When a website receives backlinks from relevant and reputable sources, in most cases the older on the web the better (we are online since 2004), it signals to Google that the content is valuable and worth ranking higher in search results.

3. **Increased Visibility**: Backlinks help in increasing the visibility of a website by driving referral traffic. When a reputable website links to your content, it exposes your site to a new audience, potentially leading to more visitors and increased brand awareness.


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