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Permanent text links, also known as backlinks, are important for Google ranking due to several reasons:
1. **Authority and Trust**:
Backlinks serve as an indicator of a website's authority and
trustworthiness in the eyes of search engines like Google. Websites with
a higher number of quality backlinks tend to rank better as they are
seen as more trustworthy sources of information.
2. **Relevancy**: Google
algorithm considers the context in which backlinks are placed, as well
as the relevance of the linking site to the linked site. When a website
receives backlinks from relevant and reputable sources, in most cases
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search results.
3. **Increased Visibility**: Backlinks help
in increasing the visibility of a website by driving referral traffic.
When a reputable website links to your content, it exposes your site to a
new audience, potentially leading to more visitors and increased brand
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